With a stunning 4.8 billion users around the world, comprising almost 60% of the worldwide population, social platforms have developed into fundamental centers for getting information, remaining associated with loved ones, and propelling our businesses.
Users now place their trust and dependence on their chosen social networks for various needs, from staying updated on current events and life hacks to conducting product research and beyond.
Social media is a vast opportunity for marketers, with each user as a potential customer. To succeed, you must select the right platforms that align with your target audience’s preferences and make sense for your brand’s engagement.
This article will introduce the top social media platforms and then delve into which types of businesses could benefit the most from each platform.